Need help creating and executing a full-fledged e-mail marketing campaign? Our e-mail services include template design, writing and editing, use of Salesforce Marketing Cloud and Lyris e-mail systems, and e-mail marketing best practices.
Contact Us
Melissa DatreDirector of Digital Marketing & Communications
(860) 685-3318
mdatre@wesleyan.edu
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$1M Cardinal Challenge
In partnership with University Relations, we produced a monthlong series of e-mails to close out the fiscal year in conjunction with Wesleyan's $1 Million Cardinal Challenge.The e-mail campaign was just one component of a larger marketing effort that inspired 2,831 Wesleyan Fund gifts for a grand total of more than $4 million dollars.
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This Is Why Campaign
Together with University Relations, we created a series of e-mails sharing the many accomplishments of our This Is Why campaign. Penned by senders including Dana Delany ’78 and Daniel Handler ’92, aka Lemony Snicket, the series was just one component in a strategic plan designed to inspire Cardinal pride and sustain giving during the last six months of the campaign.